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 Business communication is the process of sharing information and messages within an organization and with external stakeholders such as customers and suppliers 1 . The core objective of business communication is to promote a clear understanding of organizational goals and ultimately contribute to the overall achievement and growth of the business 2 . There are four main types of business communication in any organization or business 3 : Internal business communication: This refers to the communication that occurs within the members of the organization, such as employees, managers, and leaders. It can be formal or informal, and it can include different aspects such as marketing, public relations, customer relations, corporate and interpersonal communication, etc. External business communication: This refers to the communication that occurs between the organization and its external publics, such as customers, suppliers, investors, media, and society. It can be formal or informal, an...

  Public relations (PR) is the practice of managing the communication between an organization and its publics, such as customers, employees, investors, media, and society at large. PR aims to create and maintain a positive image and reputation for the organization, as well as to influence public opinion and behavior. The content of public relations can vary depending on the type, purpose, and audience of the PR activity. Some common types of PR are: Media relations: This involves building and maintaining relationships with journalists and other media outlets, and providing them with information, stories, and access to sources that are relevant and newsworthy. Publicity: This refers to generating unpaid media coverage for the organization or its products, services, events, or causes, through press releases, media pitches, press conferences, interviews, or other methods. Crisis communication: This involves managing and responding to negati...

  Report writing Is a skill that is useful for many purposes, such as academic, professional, or personal. Report writing involves creating a document that presents information, analysis, and recommendations in a clear and concise manner. There are some common characteristics of good report writing that can help you to produce effective reports. Here are some of them: Simplicity : Reports should be written in simple and straightforward language, avoiding jargon or technical terms that may confuse the reader. You should use short sentences and paragraphs, and avoid unnecessary words or repetition. Clarity : Reports should be clear and easy to understand, with a logical and coherent structure. You should use headings, subheadings, and sections to organize your information and guide the reader. You should also use visual aids, such as tables, charts, and graphs, to illustrate your key points and make your report more attractive. Object...

  UNIT I Communication Skills: Nature,  Process of Communication, Verbal and Non-Verbal Communication. Communication skills are the abilities that enable a person to convey, receive, and interpret information and ideas effectively. Communication skills are essential for personal and professional success, as they help to build relationships, exchange information, solve problems, and achieve goals. The nature of communication refers to the characteristics, features, and types of communication that occur in different contexts and situations. Communication can be classified into various categories, such as: Verbal communication : This is the use of spoken or written words to communicate a message. Verbal communication can be oral, such as face-to-face conversations, phone calls, or presentations, or written, such as letters, emails, or reports. Verbal communication requires clarity, accuracy, and coherence of the message, as well as the appropria...